Teach your students the human relation skills they need to become successful managers in today's workplace with one of the most widely used human relations texts available. ReeceBrandtHowie's Effective Human Relations: Interpersonal And Organizational Applications, 11E uses an organizational perspective to help students understand the disparate factors that influence employee behavior. As one of the most practical and applied texts available, effective human relations incorporates hundreds of examples of real human relations issues and practices in successful companies. This edition establishes seven major themes of effective human relations -- communication, self-awareness, self-acceptance, motivation, trust, self-disclosure, and conflict resolution -- as the foundation for study. Self-assessments and self-development opportunities throughout the book teach students to assume responsibility for improving their personal skills and competencies. This comprehensive edition addresses topics of emerging importance with expanded coverage of generational differences. The text also explores goal-setting, the root causes of negative attitudes, the use of branding in the job market, technostress, and emotional intelligence. With Effective Human Relations, your students gain the insights, knowledge and relationship skills to deal successfully with the wide range of people-related challenges in business today.