Through mind stories and images, this book provides you with a firm grounding in material mechanics, thermodynamics, fluid dynamics, and heat transfer. Students, product and mechanical designers, and inventive makers will also explore nontechnical topics such as aesthetics, ethnography, and branding that influence product appeal and user preference.

    Learn the importance of designing functional products that also appeal to users in subtle ways
    Explore the role of aesthetics, ethnography, brand management, and material culture in product design
    Dive into traditional mechanical engineering disciplines related to the behavior of solids, liquids, and gases
    Understand the human factors of design, such as ergonomics, kinesiology, anthropometry, and biomimicry
    Get an overview of available mechanical systems and components for creating your product